Make the design more durable: Printed Artificial Leather's anti-ultraviolet and color protection functions

Consumption upgrade and quality pursuit
With the development of the global economy and the improvement of people's living standards, consumption upgrade has become a significant trend. Consumers are increasingly demanding on quality when purchasing products. Taking the luggage market as an example, according to data from market research firm Statista, the global luggage market size is expected to reach more than US$100 billion in 2024, and consumers are willing to pay higher prices for high-quality and long-life products. The anti-ultraviolet function of Printed Artificial Leather is particularly important in this context. In daily use, luggage will inevitably be exposed to the sun, and ultraviolet radiation will accelerate the aging of the material, causing the surface to fade and become brittle. Printed Artificial Leather with anti-ultraviolet function can effectively resist ultraviolet erosion and maintain the physical properties and appearance color of the material. For example, a travel case made of this material can still maintain bright prints and good texture after multiple outdoor travels, meeting consumers' dual needs for product durability and aesthetics.

Fashion trends and color stability
The fashion industry is changing rapidly, and color and pattern design are key factors in attracting consumers. The color protection function of Printed Artificial Leather provides strong support for fashion brands. Today, personalized and diversified designs have become a fashion trend, and brands use unique printed patterns to show their personality. However, after long-term use, the color of traditional materials is easy to fade, affecting the visual effect and brand image of the product. According to a survey by the Fashion Industry Association, about 70% of consumers said that the durability of product color will affect their brand loyalty. Printed Artificial Leather can lock the color firmly through advanced production technology and special chemical formula. Even after repeated friction, washing and long-term light exposure, the printed pattern is still clear and the color is still bright. This enables fashion brands to launch more creative and durable designs, meet consumers' expectations that fashion products can remain beautiful after long-term use, and promote the sustainable development of the fashion industry.

Environmental protection and sustainable development
With the increasing global environmental awareness, sustainable development has become an important issue in various industries. Compared with natural leather, Printed Artificial Leather has less impact on the environment during the production process. Its production process does not require a large amount of water resources, nor does it produce a large amount of polluted wastewater caused by leather tanning. At the same time, the anti-ultraviolet and color protection functions extend the service life of the product, reduce the frequency of replacement due to premature fading and damage of the product, and indirectly reduce resource consumption and waste emissions. For example, in the field of home furnishings, sofa covers, curtains and other products made of Printed Artificial Leather have long-lasting and durable colors and do not need to be replaced frequently, which reduces the generation of household waste and conforms to the concept of environmental protection. They are favored by more and more consumers who pay attention to environmental protection.

Economic cost and market competitiveness
From an economic perspective, the anti-ultraviolet and color protection functions of Printed Artificial Leather have significant advantages in reducing costs. For manufacturers, the long life of the product means less after-sales maintenance costs and lower return and exchange rates. Taking luggage manufacturers as an example, luggage made of ordinary materials may lead to a certain proportion of returns due to fading problems, while the use of Printed Artificial Leather with anti-ultraviolet and color protection functions can reduce the return rate by 15% - 20%, greatly saving costs. At the same time, this material can meet consumers' demand for high-quality products, enhance the market competitiveness of products, enable enterprises to occupy a more advantageous position in the market, and promote the growth of economic benefits of enterprises.